EARTH
LOVE

At JENEV, we continuously strive to be better and do better. Our journey and passion for creating conscious clothing is a never-ending process. At the core of every decision made when designing new collections is our Mother Earth. From the earliest stages of the design process we begin with the end in mind. We sketch and design pieces that are timeless, one of a kind and everlasting garments that you would save and hand down to your children and younger generations. We stay away from fast-fashion fads and create pieces that we know our customers will cherish forever. By designing with a long life cycle in mind we are confident our garments will not be ending up in landfill. We also limit our quantities to exclusive drops, therefore we rarely ever experience excess stock levels.

We are committed to using natural fibers, which are biodegradable and much better for our environment than man made fibers such as polyester. The only time we would generally use synthetic materials are if they are a dead stock fabric or a recycled material.

We are not perfect but we are trying to be as sustainable as we can be! This is from the garments themselves, to the fabric labels we use, to the packaging and transport companies we work with.

Currently we use wrapping tissue that is made from FSC certified paper and our postage mailers are created with cornstarch making them 100% compostable. Additionally, our primary standard courier service is fully carbon neutral.

In our studio workspace we implement strict recycling standards. Separating our cardboards, plastics, compost and general waste is a significant move to an environmentally conscious world, and through this we encourage our staff to do the same in their own households as well. This year we also took part in plastic free July, using it as an opportunity to repurpose several glass jars to use for storage in our studio space, eliminating the need for plastic container storage solutions.